Everyone can be beautiful. Let's make it happen.
—Slogan of Hephary Beauty Solutions
Hephary Beauty Solutions (often shortened to just "Hephary" in common parlance) was a cosmetics company in the Golden Empire. Founded by the Human Yossaia Hephary on Vall`to, it maintained major corporate centers on Dolomir and Cioral.
Hephary sold a range of products, including makeup, skincare solutions, perfume, horn and tusk waxes, hide oils, and hair and fur shampoos and gels. Unlike the high-end Jubill company Mayalique, Hephary made an attempt to cater to non-humanoids. The company had subsidiaries on hundreds of the Empire's worlds, which developed, tested, and marketed products for those worlds' native species (such as Hephary Solutions Mezlagob, which had products for Mezzels, and Shest Minor Beauty by Hephary, which marketed to the Weyock). Where major planetary cosmetics companies already existed, Hephary often bought them out.
Because of its broad appeal, Hephary often sold its products at more affordable prices than those of high-end competitors like Mayalique. Critics believed Hephary was spreading itself so thin by marketing to allspecies that it had created an inferior product.