Magenta Sparrow Innovations

Magenta Sparrow Innovations was a private company that built and sold a wide variety of technology such as and  to the general public. Initially formed under the name Magenta Sparrow Medical, the company was created as a means of consolidating the various individual assets of Lord Darsun Odé following his death on, something he'd intended to do before his unfortunate end.

His sole apprentice and the man who inherited his fortune, Benjamin Lambert, took it upon himself to collect his master's assets together, sell them off and invest everything into building a single company that could be easily managed. As there was a war on, Benjamin decided medicine was a guaranteed source of income and so spent several busy months setting up the new company and investing in brilliant technology and even more brilliant minds.

The name itself was chosen on a whim; while helping his wife adjust her lightsaber one evening, the light of the pink blade cast their silhouettes against the wall, outlining their figures. Lexi's pet-name for Benjamin was 'Sparrow' (a lighthearted joke about his soft true nature and the vague resemblance his unkempt hair had to feathers), and an off-hand comment about her 'little magenta Sparrow' gave Ben the name for his project.

When Benjamin went missing and was presumed KIA after the attack on, ownership and control of the company was passed to Lexi, who reformed it roughly five years later into Magenta Sparrow Innovations to get herself out of the position of being a  who owned a company that sold medical supplies to both the  and.

Instead, the company was adjusted to better suit Lexi's abilities; she was a talented and highly-trained engineer, particularly when it came to droids. She was instrumental in pushing the technology market forwards, using reverse-engineered Zakuulan technology in everything from speeder bikes to comm units, handing the company a temporary lead and a not-inconsiderable financial boom.

Naturally, the advantage did not last long, and though still regarded as the top-end of affordable electronics MSI became less advanced as rivals reverse engineered and copied the technology, just as Lexi had done to gain the lead in the first place.

Luckily, the same situation presented itself once more with the discovery of, a technologically advanced world discovered by the and contested by the two major factions. While those groups squared off against one another, Lexi hired a band of down-on-their-luck spacers to fly her onto the surface for a hit-and-run salvage mission.

Though they hit several snags along the way Lexi recovered more than enough physical samples and data readings to put the technology to work for her yet again. Benjamin, who was fighting as part of the Sith offensive at the same time as Lexi's visit, also managed to recover some working samples, using his rank and his Sith friends to smuggle them off-world a few weeks later.

Once again, Lexi and her development teams put the technology to work on common products, designing new lines of datapads, comm units, speeders and civilian droids to flood the market with. Lexi also designed and built an elite model of droid at this time, though production was limited and every sample was kept in reserve for company use.

The boost in sales and the long-term increase in the popularity of the company brand allowed for investment into other areas that were of personal benefit to Lexi and Benjamin, namely the opening and staffing of a hidden research facility in one of the oceans of.

Experiments at this facility were aimed at artificially infusing both inanimate objects and living beings with the power of {{Sw|The Force|the Force}, and thanks to the combined knowledge of Lexi's and her apprentice Sera Artofen's  this objective was completed and was a resounding success when employed during the Purge of Taspir III.

Eventually, when the Sith Empire was all but destroyed, the company served as the foundation for the government of Farrow, eventually becoming all but indivisible from it.