User blog comment:Atarumaster88/Wikia's New Feature/@comment-1978336-20140401035807/@comment-20644-20140401145054

Nothing is a guarantee to create huge engagement. What we push for is an increase in engagement, which our testing has shown this will create. Not only did 36% of visitors click like during our testing period, but 5% of them went on to make an edit. Percentage-wise that number looks small, but the amount of traffic to Wikia is huge. 5% is more people than you'd realize.