User blog comment:Atarumaster88/Wikia's New Feature/@comment-1978336-20140401035807/@comment-31421-20140401142750

Think about this. How much were Brandon and those other 93,079 people hampered because they couldn't express their appreciation for a topic like Aayla Secura in one simple click? That can be very hindering to growing engagement on a community. Now that the Direct Engagement Ratings Proposal is here, it's much easier for them to find a common subject they all appreciate, leading to possibly more engagement between them.